Attendees of New Jersey Nets basketball games at the Izod Center in East Rutherford, N.J.,will get an eyeful of the team’s new official auto insurer: Citizens United Reciprocal Exchange (CURE) Auto Insurance. The Princeton, N.J.-based insurer signed a deal with the NBA team that makes it the title sponsor of the CURE Courtside Club, an exclusive lounge for courtside ticket holders and the site of a post-game radio show, title sponsorship of the Izod Center’s press room, and various in-arena signage.
Eric Poe, chief operating officer for CURE, said with its roots in New Jersey, a partnership with the Nets “makes perfect sense.
“Aligning with the Nets gives us the opportunity to reach New Jersey drivers and makes them aware of an equitable alternative to the discriminatory practices that they face by most insurance companies in the state,” Poe said in a statement.
Chris Brahe, vice president of sponsorship sales and partnership marketing for the team, said it is “delighted” with the corporate alliance and team state “appreciate that CURE recognizes the powerful opportunities to drive its business forward as a Nets corporate partner.”
For the last 19 years, CURE has served as a direct writer of auto insurance in New Jersey, basing its rates on driver performance.
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